Samsung fans like iTunes more than Apple fans do?

Posted: March 20, 2013 in Gist

Those who claim to be fans of Apple and Samsung.

It seems that there may be psychological differences between those who are committed to each brand.

The most joyous of these — at least if you have respect for this data — is that those who profess their liking for Samsung on Facebook are more emotionally committed to iTunes than those who “like” Apple.

Critics of iTunes believe that it’s, well, messy, disorganized, and a trifle dated. Perhaps this is what caused more than twice as many Samsung likers than Apple likers to openly like Apple’s service.

The data did, though, reveal some further joys.

Samsung fans are rather partial to Nicki Minaj and Flo from the Progressive ads. They are also slightly more likely to be female.

So we can only hope all these likers gave a very wide berth to last week’s Galaxy S4 show, which portrayed women, as, well, drunks.

Apple fans, on the other hand, seem fond of Mr. Bean and Harry Potter. Which might indicate a simultaneous predilection for both the absurd and the magical.

While Samsung fans have a penchant for Walmart, Apple fans wouldn’t dare, allegedly, offer allegiance to either it or Target.

Sometimes, you really can be too cool for discounts.

You might be wondering how on earth this data was generated. Well, Business Insider secured a Likester account. This is a company that promises “marketing on steroids.”

Its tools allow you to bulk up on your intimate understanding of brands by seeing which Facebook “likes” overlap with other Facebook “likes.”

In this highly entertaining study, likers of Apple’s Facebook page were analyzed in comparison to those who liked the page of Samsung Mobile USA.

Apple has 8.8 million likers, while Samsung Mobile USA has almost 23 million.

Apple fans do, however, always seem to have a maniacal commitment to the brand. Some might find that this perception is reinforced by the fact that — unlike the relatively active Samsung — Apple appears never to have posted anything on its Facebook page.


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